FAQs Pg 2 - The (W)Right Coaching Company

Is coaching a profession?
The coaching “profession” is growing exponentially worldwide and used by individuals and organisations, small and large. This is a direct response to the numerous benefits (place a hyperlink to Benefits) that coaching brings to the table. As a result, there are a number of coaching bodies across the world, most of which offer some form of coaching certification. Over and above Coach Certification, some universities (the University of Middlesex in the United Kingdom for example) offer Masters, Doctorate and Phd’s in Coaching.

We strongly urge you to use/choose a coach/s that is certified, as there are generally accepted (amongst the coaching fraternity) guiding principles and best practices used by certified coaches (not to say that non-certified coaches are not aware of and don’t use these guiding principles). The choice is ultimately up to you as to whether or not you use a certified or non-certified coach.

So yes, coaching is a fast growing profession, which can bring immense benefit to you and or your company/organisation.

Does the coach give the answers to the client (coachee)? Who takes responsibility for the clients learning?
One of the cornerstones of successful coaching and resultant client growth is that the client takes accountability for finding the answers through (amongst other methodologies) goal setting, the formulation of specific actions to achieve their goals, ACTION and learning. So, no, the coach does not give the answers to clients. Coaching is based on adult learning.

What is adult learning? (Facilitated through coaching)

§ Clients (coachee) evaluate their situations and performance to determine what material needs to be learned;

§ Learning coach - development and future orientated = sustainable business;

§ Clients determine what style of learning would suit their personal style best based on their self knowledge;

§ Clients set goals and measurements to evaluate the effectiveness of their learning. Empowerment exists and brings benefits;

§ Clients take responsibility for their own learning. They understand that they are responsible for finding the resources that they need to achieve their learning goals;

§ Clients apply their learning in improved performance or changed attitudes or behaviours in a broad range of situations. Creativity is enhanced;

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